INTRODUCING Dee – THE FIRST BMW WITH A DIGITAL SOUL
Imagine technology infused with a human touch. A machine whose intelligence is emotional rather than artificial. A vehicle with a voice, facial expressions, and true personality. A car that’s more than a means of transportation, but an ultimate companion.


A WINDOW TO NEW WORLDS.
Dee is your portal to the digital realm. Simply touch one of the four Shy-Tech sensors on the BMW Mixed Reality Slider to project everything from augmented reality scenes to full virtual worlds right onto your windshield.


AS SMART AS SHE IS SOULFUL
It’s the feeling of being thoroughly seen and understood. With her incredible intellect, Dee can express a range of emotions. She can speak, listen, and understand your wishes. Her voice can even be heard by those outside the vehicle.


TRANSCEND TECHNOLOGY.
The language of color - Innovative E ink technology lets you change Dee's exterior color whenever your mood changes.