How to attract new, relevant consumers to your business online
Having your own business is like having a baby. It’s the best out there, the most beautiful and interesting and you wish everybody would see it and picture it in their minds as you do. But how do you actually get to that point? The first and most important step would be investing in increasing your company’s online visibility, through its website and social media accounts. You must take into account that the competition out there is very strong and it’s only getting stronger, so make sure you are always a step ahead of your competition. Easy to say, but hard to accomplish it, isn’t it?
Well, here are some elements that you should most definitely must keep an eye on and work on every day:
The traffic. While it’s not the only attribute that will help you see your profits increase, is very important for turning curious visitors into paying customers. If you cannot keep a steady stream of visitors coming to your website on a daily basis, the chances that your company and its products will remain successful becomes much less likely. An absence of new visitors can lead to little or no growth in sales and, ultimately, a decline in profits.
source: colourbox
Unique visitors, new customers and people who visit your site regularly are all of equal importance. Each one of these groups is responsible for supporting your business and keeping it afloat. The more consumer groups you can bring in, the more likely word of your company and its products will seep into various social groups, extending your influence in your industry further.
Always keep in mind you have a brand reputation to sustain, one that will be kept while having good products and a smooth client service operation. When people associate your company’s name and image with an industry or product as a whole, you know that your reputation and reception in the marketplace is in a healthy state. Additionally, a strong brand reputation helps a company’s website stand apart from competitors in the same industry.
Make sure that your content has its right place in the search engines. Invest in good Search Engine Optimization (SEO) that will take your products and brand to the right target. “Digging through search engine result pages and on-site links to find an appropriate company can be frustrating and time-consuming for the average person. Thankfully, SEO provides the perfect tool for helping to ensure your future customers never search in vain for your product,” said the Ballantine specialists. More pieces of advice from them you can read here.
Build long term continuous connections with your consumer base through social media marketing, testimonials, recommendations, guest posting and online PR.
Create relevant content that provides valuable information to the consumers, while inviting them to visit your website for your valuable services. Content helps businesses generate more search engine results, offers a connection between consumers and brands, delivers valuable information that may not otherwise have the opportunity to be shared and strengthens overall brand awareness. Additionally, content helps to keep brands and businesses relevant. All of these efforts, especially when they are combined, will help generate customer attention while also leading more clicks to your website.
Share the content as much as you can on relevant platforms. It’s not enough to create and have a great content on your website. You must be able to share it and help it reach the right people.
Partner up with other businesses that think like you, from other categories. “The key is to identify the right partners for your unique business that cater to the same target market you do, then work together to support each other in gaining visibility and sales among each other’s customers. To maximize your efforts, aim to create more long-term partnerships versus one time experiences. This can help both sides of the partnership in gaining customer attention, sales and overall success,” explains Nicole Leinbach-Reyhle for Forbes.
Connect on LinkedIn groups. They are a great way for quickly connecting with others in your industry or niche to help spread your message, you can add value to a conversation or discussion before trying to drop your links. LinkedIn groups are also a great way of contacting people who you might not have mutual connections with. You can message any other member in the group without being connected, which can become a huge asset depending on the particular circumstances. Share updates often in the group, and be sure to stay in the spotlight without oversharing.
Offer a free product or service to customers. According to entrepreneur.com, studies have confirmed that people are more likely to accept something for free than they are to pay a nominal price for it. So, why not providing a free service or product to your customers? “Maybe you offer a free 15-minute consultation or an entry-level product that you want to give away. Whatever you offer, be sure to secure the customer’s contact details so you can get in touch with them later. If you’re giving away a service for free, you have an opportunity right then to upsell those customers to your paid services. People are more likely to feel like they owe you when they accept something for free as well,” shows entrepreneur.com.
Use business listing sites like Yahoo Local and Google Local. If you’re running a local business and looking to attract nearby customers to a brick-and-mortar location or offering some professional service that’s geographically-specific, you should list your business on local business listing sites such as Yahoo Local and Google Local. Google Local is an especially powerful way to list and verify your business information, providing public details such as your company’s address for Google Maps appearances, store hours and other information related to your business. Ensure that you keep this information accurate and up-to-date. More ideas from them you can find here.
Moreover, in order to make sure you actually have the right new people coming to your place, you must identify your buyer personas, develop a persona-driven keyword strategy and then appeal to social media tools and services.
How to have the best brand storytelling on Instagram
As storytelling is the latest trend in communication, all the agencies and companies trying to bring the concept to life in their campaigns and social media presence, Instagram is one of the latest powerful social media tools to try and capitalize on this trend.
According to Social Media Week, since Instagram launched a couple of years ago, over 300 million people have used this platform as a visual place to share their lives. With more than 20 billion images shared on the app to date–this app has become a creative space & community for people to share their story in innovative ways using photography and short videos.
It’s no wonder the stories on Instagram are catching up people’s attention and likeness as so many of them spending so much time on their mobile devices. What it does now for its users is allowing them to share their stories to the world in a quick and easy fashion. It has become a simple, yet powerful tool that has allowed people and brands to develop their own voice visually.
How can a brand take advantage of this trend and make himself even more noticeable on Instagram? Just take a pick here at our short pieces of advice:
- Identifying your niche & developing your own unique voice.
The way you position yourself is always the key. The more different, unique, special your brand is, the better. Make sure that your stories are always capturing that essence of the brand and special approach. By giving your audience something they know they can expect from you, it will be easier to grow a stronger and more dedicated community around your work.
- Utilizing your captions to add more depth to your photos.
Captions may become a vital part of your storytelling process, if you know how to put accent on them and use the right hashtags and words. The story behind the story is always important and should be relevant. Putting your own spin on the story, emphasizing on a certain aspect that makes your brand YOURS is helping bring the story where it should. Your story ultimately, makes a huge difference.
- Choosing and using different angles
The same places or the same ideas, presented in your brand’s way, are creating the differentiation that you are looking for. Instead of shooting something from the same angle as everyone else, try looking for new spots to take the same photo. Maybe you want to get closer to the ground for a different angle, pose a person in a different place, or shoot a photo through the branches of a tree to provide a more natural frame. There are always ways to put a new spin on the same place, and try to make sure you try a bunch of different angles.
- Highlight your brand’s versatility
People want the brands to be playful, to interact, engage and entertain them. They get bored really easy and you must make sure you always bring something fresh to the table. Don’t be afraid to try, to mix and match, to always have in handy a special new app or filter that is trendy. Make it count while is still fresh and not used by a lot of other brands present on Instagram. Your followers will be looking for powerful, original, content. Find ways to expand your current niche creatively to develop a strong brand voice.
- Using video and gifs
Always be present. Be fast and up-to-date. A video speaks more than a picture. A gif makes one laugh and entertains. In other words, powerful tools for your story.
- Making sure you have user-generated content
Getting your followers involved is extremely important for a TODAY brand. Get your audience to do some of the heavy lifting for you by creating a user-generated hashtag for your brand tribe. Then you can post the content of your biggest fans directly on your Instagram account.
- Showing your happy employees
There’s a global war for talent today and the best brands are showing off the fresh faces on their team and all the fun they are having at work. Showcasing yourself at work or your company’s employees in action is great for putting a human face on your brand, which makes what you share on Instagram more interesting to your followers.
- Introducing them behind-the-scenes
Each one of us loves to feel special and shown that they are important. Make sure your brand does that for its followers. You can start by taking them inside the stories of your company, showing them some never-seen before images, actions, activities, etc. Take them where nobody has been before!
