This App Helps Your Brand Create Video With Your Audience
Video is one of the best mediums brands can use to send their message to their audience and the latest statistics detailed in Video Marketing Statistics 2018 – How Brands used Video for Business support this view.
But more often than not, brands create highly polished, scripted and heavily edited videos. The downside: these videos come off as inauthentic which leads to low engagement levels. To win the video content battle, brands need to create videos that are authentic, less polished or scripted.
User-generated content, may it be image, text or video is one of the best sales and marketing tool that a brand can leverage. To mention just two brands off the top of my head that use this tool efficiently: Apple and GoPro. Apple’s Instagram channel is made entirely of photos taken by Apple users and GoPro publishes its customers’ videos on its YouTube channel.
Brand storytelling has been a buzzword for the past years and yet so many brands find it challenging. One of the reasons is the difficulty of creating content which resonates with their audience.
What if there was an app that could bring together video, UGC and storytelling in one powerful product?
The app exists, it was launched in 2014 and its name is Seenit.
What is Seenit?
Seenit is an app and online platform enabling businesses to create community driven video content.
The app transforms the way brands and organisations create with their communities. It helps organisations empower their fans, customers or employees to create video content that is relatable and authentic.
By using Seenit, brands put video production into the hands of those closest to the story. It is an easier way to direct, collect, and curate user-generated content anytime, anywhere.
Our platform enables organisations and brands to create engaging, multiperspective videos with their communities. Telling stories that truly resonate has never been easier.
The Story behind Seenit
When Emily Forbes was working as a documentary maker, she attended a protest against poaching in South Africa. While filming, she noticed a lot of protesters were also capturing the experience on their smartphones. She realized that her documentary would be incomplete without the perspective of the protesters, so she asked them to send her their videos. The result was a rich video content documentary featuring authentic shots filmed at the heart of the protest. That’s how the idea of Seenit was born.
Seenit’s Mission
Communication has evolved significantly and in turn traditional methods have become less effective. As people rapidly consume and create content from all angles to satisfy their needs, how can brands and organisations cut through the noise and create something truly relevant for their audiences?
We believe that everyone has a unique and important perspective to share and that’s what makes this world vibrant and interesting!
The world is a better place when everyone has a voice.
About Seenit
- Seenit was launched in 2014 in London, UK by Emily Forbes, a former documentary maker and producer;
- It reached 100 customers to date;
- Over 220.000 uploads hit;
- Over 150.000 platform users.
Our mission is to give everyone a platform to tell the stories they are most passionate about, with the people that care the most.
How Seenit works
- Shot list – use the online studio to create a project brief and filming directions for your community;
- Capture – invite your community to film on the mobile app;
- Collect – review and curate uploaded footage collaboratively from within the online studio;
- Edit – use built-in post-production software to create finalised video edits.
We believe in amplifying the real voices and stories of the world to encourage a more open and connected community.
Brands using Seenit
Benefit, The Body Shop, The Hut Group, Marks and Spencer’s use Seenit to capture video from their own customers or employees.
BBC, NBC Universal and other broadcasters are creating video content with superfans around the world.
Large corporations like HSBC, City Bank, Accenture, EY are using Seenit to champion the voices of their employees.
We believe the people who are the most passionate and most knowledgeable about a brand or subject or product should be at the front of the story.
Emily Forbes, founder of Seenit via uktech.news
Benefits of Seenit
- Grow your community organically;
- Engage with your fanbase in an authentic way;
- Co-create authentic video content;
- Increase brand trust;
- Create influencers;
- Build brand loyalty;
- Give your audience a voice;
- Increased control legally and creatively (permissions are granted on signup to the app) as opposed to YouTube and Facebook;
- Brand Storytelling;
- Increase brand engagement.
Join the Conversation
Get in touch with us on Facebook and Twitter. We’d love to hear what you have to say.
source: https://seenit.io/
This App Helps your Brand Increase Payment, Loyalty and Customer Engagement
If your company is a retailer or bank and you are looking to increase payment, loyalty and customer engagement this article is for you.
With the rise of online shopping in the past years, high street retailers have found themselves sailing through rough waters. In the ever growing shadow of online giants like Amazon, many have struggled to keep their shops open and failed. Even big retail companies like H&M have been affected. Early in 2018, H&M announced it will close 170 shops, the biggest number of store closures since at least 1998 according to bloomberg.com.
The answer to this David and Goliath situation is technology, specifically mobile apps.
What do all high street retailers strive for? Returning customers.
What is their strategy to meet their goal? Loyalty programs.
The challenge? Lack of digital tools to help them know, understand and turn their customers into loyal customers.
That’s where Yoyo comes in.
image source: paymentweek.com
Yoyo – mobile payment and loyalty app
Yoyo is a mobile payment and loyalty app helping their clients increase payment, loyalty and customer engagement.
Yoyo’s Mission
Founded in 2013, from day one our mission has always been to disrupt the cosy world of payment, taking the transaction and turning it into a delightful, rewarding experience for shoppers and an insightful and meaningful engagement channel for retailers.
Yoyo
Who is Yoyo designed for?
Yoyo’s clients are high street retailers, caterers, banks and EPOS providers.
Yoyo – Most Innovative Retailer Implementation at 2018 Emerging Payments Awards
At the 2018 Emerging Payments Awards, Yoyo was the underdog of its category facing strong competition from industry heavyweights like Apple Pay and MasterCard.
Yoyo entered the competition with the Yoyo-powered Caffè Nero payments and loyal app which helped the company win the Most Innovative Retailer Implementation award.
Here’s how Caffè Nero grew their sales through customer insight and personalization with the support of the Yoyo-powered app:
Yoyo Case Study: Caffè Nero from Yoyo Wallet on Vimeo.
image source: finovate.com
The benefits of integrating with Yoyo
The company helps you increase brand awareness, customer loyalty and sales through positive customer experiences and valuable insights.
If you are a retailer, bank or other B2C company, here is how you can develop positive customer experiences:
Mobile loyalty programmes
You can choose what items are available via the Yoyo Loyalty programme, pick your redemption rates and understand the ROI of your activity. The app helps you offer a market leading end-to-end experience.
Personalised campaigns and experiences
As a B2C company you can easily set-up campaigns and promotions via GDPR-compliant in-app messaging, push notification and email. You can personalise all activity around profile & purchasing data, and set campaigns up against business goals.
Referral and sharing
You can grow your company’s user base and spread brand love amongst your customers and their friends with referral and voucher sharing mechanisms.
Order ahead
Offer your always-on-the-run customers the VIP experience and remove their need to queue. Let your customers order and pay for food and drink in advance, leaving a simple pick-up of the ordered items.
- Customer feedback
Customer feedback is paramount. With Yoyo you can get instant feedback from users without the typical effort and expense. Choose from an Uber-style star rating or a long form, multi-question format.
Business decisions are taken on valuable and relevant insight. Here is how the Yoyo app can help your company collect and analyze data:
Sales performance tracking
Monitor your every sale and your wider business performance in real-time. Track at a portfolio-wide, regional, outlet or even cashier level, and understand the variables that are influencing the real-time numbers.
Basket Data & Customer Identification With Every Transaction
Receive a deeply insightful snapshot into who your customers are and what they are buying. This is a data set that marketing, operations, buying and CRM decisions can be centred and tracked around.
Customer segmentation
All customers are not created equal. That’s why it is important to know who is buying what and when. You can also split data around multiple variables including frequency, items purchased, time of day and ATV.
Before, during and after campaign reporting
Track marketing metrics around campaigns, but unlike standard campaign evaluations, Yoyo also compares customer purchasing behaviours for the periods before, during and after the campaign. This provides a clear connection between activity and action, invaluable in assessing ROI.
Wrapping up
Here are the main Yoyo features and customer benefits:
- Integrated Payment, Loyalty & Digital Receipt Collection;
- Store Finder;
- Mobile Marketing (In-App, Push and Email);
- Marketing and Surprise & Delight Campaigns;
- Referrals & Sharing;
- Customer Feedback;
- Order Ahead Functionality;
- Real-Time Sales & Loyalty Dashboard;
- Set-up & promote campaigns;
- Campaign Performance Tracking;
- Segmentation;
- Customer Behaviour Insight.
