The Power of Noticing by Max Bazerman – main ideas and learnings

Can you imagine what advantage you would have in negotiations, decision-making, and leadership if you could teach yourself to see and evaluate information that others overlooked? The Power of Noticing provides the blueprint for accomplishing precisely that. Max Bazerman, an expert in the field of applied behavioral psychology, draws on three decades of research and his experience instructing Harvard Business School MBAs and corporate executives to teach you how to notice and act on information that may not be immediately obvious.

Some of the most important ideas and learnings that Max Bazerman presents in his book are:

Human beings have an amazing capacity to ignore clear warning signs of others’ unethical behaviour,therefore is important to always be alert and pay attention to details and the history behind us.

Leaders often fail to notice when they are obsessed by other issues,when they are motivated not to notice and when there are other people in the environment working hard to keep them from noticing. Still, it is the responsibility of leaders to notice when things are going wrong in their organization. If you see an anomalous trend, investigate until you are given a clear answer. It is the job of the leader to identify what information is needed and how to obtain it,rather than acting on the information that is in the room. 

Put it on your agenda to notice. Focusing is good, but sometimes you need to take a look around.

Extensive research demonstrates that our desires influence the way we interpret information, even when we are trying to be objective and impartial.

Take an outsider’s view.

Audit your organization.

Identify changes that will help to create a noticing organization.

When something is wrong, figure out what it is.

Acting to prevent predictable surprises:

• recognize the threat
• prioritize the threat
• mobilize action

10 Things You Might Not Know About Gary Vaynerchuk

We are thrilled to announce that Gary Vaynerchuk is coming to BRAND MINDS 2020!

BRAND MINDS is The Central and European Business Summit taking place in Bucharest, Romania.

Here are 10 things you might not know about Gary Vaynerchuk

American serial entrepreneur, four-time New York Times bestselling author, speaker and internationally recognized internet personality. First known as a leading wine critic who grew his family’s wine business from $3 million to $60 million, Vaynerchuk is now best known as a digital marketing and social-media pioneer at the helm of New York-based VaynerMedia and VaynerX.  Angel investor or advisor for the likes of Uber, Birchbox, Snapchat, Facebook, Twitter and Tumblr, he is a regular keynote speaker at global entrepreneurship and technology conferences.

1.No matter the amount of success and money he has at this point he is still working 13-15 hours a day. 

2.  He is into every aspect of his life 100 %, ready to give 51 % of the value to the other person.

3. He tries to figure out what you are going to do, before you do it

4. He’s passionate with the New York Jets. His dream as a child was to become the owner of the New York Jets and it still is.

5. He’s an HR Driven CEO. He is very interested in his employees’ ideas and opinions and their feedback on everyday work.  He uses empathy and tries to understand “why”. 

6. He believes it’s in his DNA to be an entrepreneur. It’s the life he breaths and loves to, every day. 

7. He doesn’t care about others’ opinion on him, as he knows very well who he is. “I put zero weight into anyone’s opinion about me because I know exactly who I am. Can you say the same?”, quotes medium.com

8. He believes that a person’s friends and family can influence their success. “Maybe if you got rid of one friend or spent a lot less time with one friend who’s a real drag and a negative force and added a positive person in your office … If you switched it from 80 days hanging out with your negative friend and one day with your office acquaintance who’s super positive, to four days with your negative friend and 12 with this new person. I’ve physically watched I mentor in my organizations have a totally different life on that thesis……I think that people are keeping very negative people around them and if they aspire to change their situation, it’s imperative to audit the seven to 10 people who are around you,” Vaynerchuk told Business Insider.

9. He is a Judge and Adviser at the Apple’s show ” Planet of the Apps“, alongside Jessica Alba, Gwyneth Paltrow, Will I.AM.  More on the program you can read here.

10.  In #AskGaryVee he cuts straight to the heart of the question and what it says about the person asking the question — their motivations, their fundamental assumptions and what their real question should actually be.

Are you a #worldchanger?

Come to BRAND MINDS 2020: Gary Vaynerchuk, Malcolm Gladwell, Martin Lindstrom, Michio Kaku, Tara Westover and host Richard Quest